Throughout their history, women's mass circulation journals have played a major role in the lives of millions of American women. Yet the women's magazines of the early 20th century were quite different from those perused by women today. This book looks at changes that occurred in these journals and offers insight into these changes. Business forces formed a key shaping mechanism, tempered by individual editors, readers, advertisers, technology, and cultural and social forces. Founded in the second half of the 19th century, six titles became the largest circulators-Ladies Home Journal, Good Housekeeping, McCall's, Pictorial RevieW, Woman's Home Companion, and Delineator. Capturing the interest of readers and advertisers, these journals published reliable service departments, fiction, and investigative reporting; however, competition eventually bred editorial caution. This, coupled with the depression of the 1930s, led to a narrowing of content and the beginning of Betty Friedan's feminine mystique. After World War II, the journals faced competition from television. The women's liberation movement and women's entry into the work force also brought changes.
The Literary and Historical Index to American Magazines, 1800-1850, is an invaluable tool for anyone doing research on the United States in the 19th century. With an index that includes a wide range of subjects and individuals, this book provides access to thousands of references that can currently be obtained from no other source. The researcher looking for references to and reviews of well-known authors such as Ralph Waldo Emerson, Lydia Huntley Sigourney, and Edgar Allan Poe will find a plethora of entries to examine. And, for those engaged in the investigation of lesser-known figures, the index includes scores of authors who may not be widely recognized but who, nonetheless, made important contributions to American culture. Scholars will find the references easy to follow as well as comprehensive. In addition to general references, the index includes the full titles of books, speeches, poems, short stories, and articles written by subjects so that the reader may select the most relevant citations for his or her research.
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